NEW WATERLOO

Worked across a diverse portfolio of 20+ hospitality property brands, designing marketing and operational collateral that ranged from social media templates to apparel and merchandise.

Collaborated closely with internal teams to create fresh, on-brand concepts that resonated with each property's unique identity. Within my roles, I ensured all final files were prepped for flawless execution—maintaining high standards of quality across print and digital platforms.

My dual role allowed me to both shape creative direction from the ground up and uphold consistency through strong brand alignment.